New generations discover Sherry

Taste Sherry wines at festivals and wine bars in the Netherlands.

You can’t avoid it this summer, D.O. Sherry is back in the spotlight and can be tasted in wine bars and at events, culminating in the Sherry experience at the Bacchus wine festival in September in Amsterdam. Younger wine lovers are looking for sustainability, authenticity and sometimes less alcohol. D.O. Sherry Wines is showing to meet all these needs this coming fall.

That the millennial is sensitive to trends is well known. Every year, the 25-35 age group embraces a new drink, sometimes a luxury spirit, sometimes a low alcohol beer. With the promotion of Sherry Wines in the places where they like to come, such as wine bars and festivals, the producers want to introduce them to the different flavors of Sherry. D.O. Sherry offers a range from super dry to seductively sweet and everything in between. Sherry Wines are also excellent to mix with mineral water, orange juice or tonic, making such a cocktail considerably lower in alcohol than a GT or Vodka Orange. These applications can be tasted at upcoming events in which D.O. Sherry participates. 

On the weekends of September 3 and 10, 2021, D.O. Sherry Wines can be found at the seventh edition of the Bacchus wine festival in the beautiful surroundings of the Amsterdamse Bos. Sherry Educator Karel Klosse will seduce you with the diversity of Sherry Wines during a beautiful wine flight.

D.O. Sherry can also be found this year at the very first edition of The Art of Drinks from October 30 to November 1. This new event is all about the finest drinks, where Sherry wines again shows its diversity with, among others, Sherry cocktails. With the central theme of foodpairing, the best creations will be shown and during the event you can get enough inspiration to recreate it at home.

About the Consejo Regulador   
The Supervisory Council of the D.O. Vinos de Jerez (Sherry Wines), known as the Consejo Regulador, was the first to publish the Regulations for a Denomination of Origin in 1935, which is why we refer to “Jerez-Xérès-Sherry” and “Manzanilla-Sanlúcar de Barrameda” as the oldest Denomination of Origin (D.O.) in Spain. Within the Sherry area there is another product, ‘Sherry Vinegar’. This has also been protected by a Protected Denomination of Origin (D.O.P.) since 1994. The supervisory council that protects these three denominations unites 1.750 winegrowers and hundreds of wineries located in the so-called ‘Marco de Jerez’ in the province of Cadiz. They are all responsible for the management, control and quality of all the wines. This guarantees the quality of the regional products concerned for the consumer market. The work of the Consejo Regulador has brought international recognition to these D.O.P.’s. These are wines of extraordinary variety and real character, with a very long export tradition and brands that represent true Spanish icons throughout the world.