Golden Tulip has opened two new hotels recently. It is both the first Golden Tulip of Turkey and the first Golden Tulip of Spain. Golden Tulip Istanbul Bayrampasa is located in the historical centre of Istanbul. The 4-star hotel Golden Tulip Barcelona is located in 22@ which is known as the business district of Barcelona. Both hotels are well suited to the new brand strategy of Golden Tulip.
Golden Tulip Bayrampasa Istanbul
This newly built upscale 5-star hotel is located in the district of Bayrampasa, which is on the western side of the Bosphorus. It would be considered to be geographically located on the “European” side of the city. In 20 minutes the car leads you to the historical sites of Sultan Ahmet, where the Blue Mosque can be found or even the Topkapi Palace. Ataturk International Airport can be found west of the hotel, roughly 15 KM. Bayrampasa is known to host international medical facilities visited by international travelling patients. Tourist and business travellers will enjoy the near proximity to the historical centre and the easy access to the international airport.
The 5-star hotel is designed in a classical and modern feel in light colours. All 169 rooms are fitted with modern amenities and presented in a contemporary look. Various rooms have views to the Bosphorus. The hotel facilities include a restaurant, modern meeting facilities for all functions (900 square meters in total) and an underground parking. Moreover, the hotel boasts a state of the art spa area, comprising of hammams, private massage areas for VIP’s and an indoor pool overlooking the gym.
Golden Tulip Barcelona
This 4-star hotel is situated in the district called @22. Close to the Vila Olímpica and only a 20 minute walk to the beach of Barcelona. The location boasts the best possibility to see all the sites of the city. Only 30 minutes by car to the El Prat International Airport, business travellers and tourist can enjoy the optimal location to various venues. The famous Sagrada Familia designed by Gaudi is also only a 20 minutes’ walk or 10 minutes by taxi.
The hotel is designed in a Scandinavian look and feel. Rooms are designed in light and bright colours. All 158 rooms are fitted with plush furnishings, wood planked accents, sound proofing and air conditioning. The hotel is designed with sustainable materials. You will find facilities such as a restaurant, meeting rooms and a bar. Furthermore, on the rooftop you will find a pool with a stylish lounge. An important feature is that the hotel will attain its Green Key certification to promote itself as a sustainable hotel.
The new brand strategy of Golden Tulip
At this moment Golden Tulip is introducing a new brand strategy worldwide. With the new slogan Playtime.Anytime Louvre Hotels Groups wants to reposition the label Golden Tulip. At this manner Golden Tulip wants to react at the changing wishes and demands of the hotel guests. Nowadays the hotel guests are looking more for new and unique experiences. Furthermore they live more digitized. That is what the chain is responding at.
About Louvre Hotels Group & Golden Tulip
Louvre Hotels Group is one of the biggest international hotelchains due to the more than 1200 hotels in 52 countries they own. Since one year the chain belongs to Jin Jiang International Hotels. Louvre Hotels Group has more than 50 years of experience in the hospitality industry and got more than 230 hotels in the mid-, high- and luxury segment. The brands Tulip Inn, Golden Tulip and Royal Tulip, offer in Europe, the Middle East, Africa, Asia, the Pacific and America an international standard of service and facilities with a personal touch. Louvre Hotels Group also carries the brands Première Classe, Campanile and Kyriad. In the Benelux Louvre Hotels Group is represented with the brands Golden Tulip and Tulip Inn (37 hotels), Campanile (20 hotels) and Première Classe (2 hotels). For more information www.goldentulip.com or www.louvre-hotels.com.
