Briefing
The savoir-faire of the Perrin family is united with Brad Pitt and Angelina Jolie’s artistic sensitivity. together, these two formidable forces arouse the exceptional, the unforgettable. two forces come together in a unique passion for art. The question was to give maximum press attention to Miraval Rose for the Dutch Consumer market.
Concept
However, the brand is world famous amongst wine lovers we only had two weeks’ time to raise attention for this. Although we were convinced that people need to experience this brand instead of working digital on Instagram etc. So we organized a (luckily) summer winemakers lunch at The Harbour Club pairing the wine with shell food, music and a small but very learnfull workshop by the winemaker.
Result
A very successful late spring afternoon with more then 30 press visitors: not particularly wine and food press but besides this also a lot of lifestyle bloggers and influencers, just the audience the brand deserves.
