Relais & Châteaux has appointed Pitch PR to handle their PR activities in the Netherlands. Since October 1st, the agency takes care of the press activities for the entire Benelux. Relais & Châteaux wants to develop its brand awareness on the market in the coming years.
In the Benelux, sixteen hotels and restaurants are part of Relais & Châteaux, including eight members in the Netherlands, six in Belgium and two in Luxembourg. Relais & Châteaux is no stranger to Pitch PR, indeed Robert Verhoeven, managing director at Pitch PR, previously worked as a manager at Hotel Restaurant De Swaen in Oisterwijk, at the time affiliated with Relais & Châteaux. Verhoeven: ‘Relais & Châteaux is a great addition to our hospitality portfolio. Relais & Châteaux is known for its aim for top quality, authenticity and providing a unique experience, promoting and defending biodiversity and local heritage which is something we also always strive for in Pitch PR’s activities. We are looking forward to a great cooperation in the coming years.’
About Relais & Châteaux
Established in 1954, Relais & Châteaux is an association creating delicious journeys in 580 unique hotels and restaurants throughout the world, operated by independent innkeepers, chefs, and owners who share a passion for their businesses and a desire for authenticity in their relationships with their clientele.
Relais & Châteaux is established around the globe, from the Napa Valley vineyards and French Provence to the beaches of the Indian Ocean. It offers an introduction to a delicious lifestyle inspired by local culture and a unique dip into human history.
Relais & Châteaux members have a driving desire to protect and promote the richness and diversity of the world’s cuisine and traditions of hospitality. They are committed to preserving local heritage and the environment, as encompassed in the Vision presented to UNESCO in November 2014. www.relaischateaux.com
About Pitch PR
For 12 years Pitch Communicatie & PR has been responsible for public relations, social media and digital communication for organizations in the hospitality, food and wine world. The firm is based in Amsterdam and works with ten communication professionals on the Benelux market to get all affiliated organizations and brands in the relevant media. For more information, see: www.pitchpr.nl.